Pretty and soft and cough...

I really like this band. Im a little disappointed they left that cough in at the end of the song, (oh! Spoiler!), but its still a lovely single filled with the childlike simplicity they captured so perfectly in light and day.

This app is pretty much just a little kind of toy to poke at while you listen to the song. You can open a flower or two but cant really do much to affect the animation, which moves along at its own pace. You cant,for example, linger at a particular spot and noodle around with the scenery.... The description from Moonbot sort of leaves that impression. The animation, however, is really cute and illustrates the song well. My young kids will probably love it. Its the kind of thing youd find on a bands website.
It would have been more satisfying, I think, if the listener/user were able to truly explore the world of this song, rather then just be carried along through the video poking at stuff as it went.

Still, I hope there is more,(and more interactive) videos like this and I was happy to invest the $2 This cost in order to encourage more releases. For sure this is a step in the right direction and I can see reserving a folder on my iPad for just these sorts of videos.

Hallahback about Bullseye by Polyphonic Spree